Allele White + 3 Steps to a Whiter YOU!

Most of us Pinays wanted to have a whiter and fairer skin. It is ironic how white people wanted to get tanned and tan people wanted to get white. As the current market demand is high for whitening products, Allele reaches out to consumers with its affordable and effective products. When Allele White's first product was launched in 2015, it was only a whitening lotion. This year, Ms. Isabel Molina, CEO of Zafirah Philippines, introduces Allele White's new product lines.

An intimate luncheon was held at Hotel Manila's Vatel Restaurant with the beauty bloggers and the people behind Allele White.

Isabel believes that beauty and skincare products should never be too expensive for someone to look good. It is the product's performance that counts and not the price. That is why Allele products are made affordable to the consumers. The newest products of Allele White are the 

• 175g version of Allele White's Instant White Lotion
• Allele White Body Soap with Kojic Acid and Collagen
• Allele White Body Mask to rejuvenate and tighten the skin

The word "ALLELE" ('a, leel) pertains to one of two or more versions of a gene. An individual inherits two ALLELE from each gene, one from each parent. ALLELE caries the genetic codes which gives us our distinct characteristics passed on from our parents to us, the  from us to our offsprings. There are specific ALLELE for different eye color, hair color, and skin color.

If you were not born with the Allele for fair skin, take control and be white now!

According to Allele White, there are three steps to a whiter you.

1. Exfoliate and Lighten. Effective skin whitening begins with exfoliation and choosing the best product is cruicial. Allele White's Extreme White Body Mask and White Beauty Bar removes aged dead skin cells while continuously whitens younger skin underneath.
2. Moisturize. By using Allele White Moist + Nourish and Replenish Body Lotion, you can surely get your skin moisturized. It is enriched with Vitamin E to aid in renewal process while moisturizing and nourishing the skin.
3. Protect with Allele White Instant White Body Lotion. It seals in whiteness, covers skin imperfections, and protects the skin under the sun with its SPF 35.

Here's an overview of Allele White's current product lines. (Separate reviews will be posted soon 😚)

1. Allele White Extreme White Body Mask

 2. Allele White Ultra Young + White Beauty Bar

3. Allele White Instant White Lotion 

With Ms. Isabel Molina, CEO of Zafirah Philippines.

Before and After swatches of Allele White Instant White Lotion

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